ne plus ultra

ne plus ultra

PRONUNCIATION: (NE ploos OOL-trah, NEE/NAY pluhs uhl-truh)
http://wordsmith.org/words/ne_plus_ultra.mp3

MEANING: (noun), The ultimate or the perfect example of something.

ETYMOLOGY: From Latin, literally, not further beyond. Earliest documented use: 1637.
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NOTES: It’s said that the Pillars of Hercules at the entrance to the Strait of Gibraltar had this Latin phrase inscribed. It served as a warning to sailors not to go beyond the limit of the known world. The national motto of Spain, on the other hand, is “Plus ultra”.

USAGE: “The greatest car in the world, the automotive ne plus ultra.” – Jonathan Carroll; The Ghost in Love; Farrar, Straus and Giroux; 2008.

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